By Martin Kester
Kofen Ee is a fundraising consultant for Aim Fundraising, an Atlanta business that’s helped schools raise money since 1986. He says schools searching for the best possible results must make sure everyone understands the purpose of the fundraiser and the entire school, from the principal to the cafeteria staff, is on board to make it the best ever.
“The school that has great success with a fundraiser always has a strong and dedicated committee,” said Ee. “This is the most important attribute.”
Committees are one thing, but they’re not the ones getting out into the community and selling the product. That mission falls to the students and it’s essential to have motivated salespeople.
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