By Dan Guttenplan
Scott Fitch realized he needed to take a more active approach to social media when the Fairport (N.Y.) High School boys’ basketball coach learned one of his players lost a scholarship opportunity due to the tone of his Twitter feed.
A college coach called Fitch three years ago to gathermore information on one of his star players. Fitch felt he had two players equally capable of playing at the university, and he asked the recruiter if he’d consider both.
“He said he’d keep recruiting one but not the other,” Fitch said. “I was miffed by that. I knew he liked the way both played, but he proceeded to say it’s part of the recruiting process to check out recruits’ social media pages. The kid in question wasn’t representing himself well on Twitter, and the coach didn’t think he’d represent the university.”
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